Download eBook Free: https://ouo.io/izEkgO Empowering Brands with Customer Integration Classification, Benefits and Success Factors By: Jörg Sesselmann Publisher: Springer Gabler Print ISBN: 9783658116385, 3658116382 eText ISBN: 9783658116392, 3658116390 Copyright year: 2016 Format: PDF Available from $ 69.99 USD SKU 9783658116392 Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
