Download eBook Free: https://ouo.io/EEVsO4 Encyclopedia of Political Communication By: Lynda Lee Kaid; Christina Holtz-Bacha Publisher: SAGE Publications, Inc Print ISBN: 9781412917995, 1412917999 eText ISBN: 9781452265629, 1452265623 Edition: 1st Pages: 1104 Copyright year: 2008 Format: PDF Available from $ 380.00 USD SKU 9781452265629 The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.
