Click Here to Download: https://ouo.io/NNY16n Ernest Dichter and Motivation Research New Perspectives on the Making of Post-war Consumer Culture By: S. Schwarzkopf Publisher: Palgrave Macmillan Print ISBN: 9780230537996, 0230537995 eText ISBN: 9780230293946, 0230293948 Copyright year: 2010 Format: PDF Available from $ 84.99 USD SKU 9780230293946 The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
