Essentials of Corporate Communication Implementing Practices for Effective Reputation Management By: Cees B.M. Van Riel; Charles J. Fombrun Publisher: Routledge Print ISBN: 9780415328265, 0415328268 eText ISBN: 9781134335053, 1134335059 Edition: 1st Pages: 328 Copyright year: 2006 Format: EPUB Available from $ 31.98 USD SKU 9781134335053R90 This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputat Download ebook: https://ouo.io/NNtJKj
