Exchange Behavior in Selling and Sales Management By: Peng Sheng; Aziz Guergachi Publisher: Routledge Print ISBN: 9781138465961, 1138465968 eText ISBN: 9781136404443, 1136404449 Edition: 1st Pages: 240 Copyright year: 2008 Format: EPUB Available from $ 25.58 USD SKU 9781136404443R90 Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide: * A revolutionary framework to describe the dynamics of consumer and organizational buying processes * A scientific, analytical approach to the personal elements in selling * A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit * A new and unique structure which in Download ebook: https://ouo.io/SgzAU9
