Click Here to Download: https://ouo.io/SgzAU9 Exchange Behavior in Selling and Sales Management By: Peng Sheng; Aziz Guergachi Publisher: Routledge Print ISBN: 9781138465961, 1138465968 eText ISBN: 9781136404443, 1136404449 Edition: 1st Pages: 240 Copyright year: 2008 Format: EPUB Available from $ 25.58 USD SKU 9781136404443R90 Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide: * A revolutionary framework to describe the dynamics of consumer and organizational buying processes * A scientific, analytical approach to the personal elements in selling * A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit * A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing. Additional ISBNs 9786611172176, 9780080557564, 9781136404450, 9781136404443, 9781281172174, 9781136404405, 6611172173, 0080557562, 1136404457, 1136404449, 1281172170, 1136404406, 9780750685900, 0750685905
