Experiential Marketing: A Practical Guide To Interactive Brand Experiences

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    Experiential Marketing: A Practical Guide to Interactive Brand Experiences
    By: Smilansky, Shaz
    Publisher:
    Kogan Page
    Print ISBN: 9780749452759, 0749452757
    eText ISBN: 9780749456078, 0749456078
    Edition: 1st
    Pages: 272
    Format: PDF
    Available from $ 44.95 USD
    SKU 9780749456078
    Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.
     

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