Click Here to Download: https://ouo.io/hMpWXgv Experiential Marketing: A Practical Guide to Interactive Brand Experiences By: Smilansky, Shaz Publisher: Kogan Page Print ISBN: 9780749452759, 0749452757 eText ISBN: 9780749456078, 0749456078 Edition: 1st Pages: 272 Format: PDF Available from $ 44.95 USD SKU 9780749456078 Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.