Exploring Strategy Text & Cases

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    Exploring Strategy Text & Cases
    By: Gerry Johnson
    Publisher:
    Pearson (Intl)
    Print ISBN: 9781292002545, 1292002549
    eText ISBN: 9781292006895, 1292006897
    Edition: 10th
    Pages: 816
    Copyright year: 2014
    Format: PDF
    Available from $ 48.99 USD
    SKU 9781292006895
    With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.
    With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:
    - Understand clearly the key concepts and tools of strategic management
    - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
    - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
    Please note that the product you are purchasing does not include MyStrategyLab.
    MyStrategyLab
    Join over 11 million students benefiting from Pearson MyLabs.
    This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab.
     

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