Click Here to Download: https://ouo.io/9zNjBP Extending the Business Network Approach New Territories, New Technologies, New Terms By: Peter Thilenius Publisher: Palgrave Macmillan Print ISBN: 9781137537638, 1137537639 eText ISBN: 9781137537652, 1137537655 Copyright year: 2016 Format: EPUB Available from $ 149.00 USD SKU 9781137537652 Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.
