Click Here to Download: https://ouo.io/m9K7g8 Food in the Internet Age By: William Aspray; George Royer; Melissa G. Ocepek Publisher: Springer Print ISBN: 9783319015972, 3319015974 eText ISBN: 9783319015989, 3319015982 Copyright year: 2013 Format: EPUB Available from $ 69.99 USD SKU 9783319015989 This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.
