Click Here to Download: https://ouo.io/l9LWxBi Fraud Prevention in Online Digital Advertising By: Xingquan Zhu; Haicheng Tao; Zhiang Wu; Jie Cao; Kristopher Kalish; Jeremy Kayne Publisher: Springer Print ISBN: 9783319567921, 3319567926 eText ISBN: 9783319567938, 3319567934 Copyright year: 2017 Format: PDF Available from $ 69.99 USD SKU 9783319567938 The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
