Click Here to Download: https://ouo.io/Bba52g Fundamentals and Practice of Marketing By: Adrian Mackay; John Wilmshurst Publisher: Routledge Print ISBN: 9781138160071, 1138160075 eText ISBN: 9781136401718, 1136401717 Edition: 4th Pages: 392 Copyright year: 2002 Format: EPUB Available from $ 24.38 USD SKU 9781136401718R90 The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. Additional ISBNs 9780750654494, 9780750609975, 9780080494999, 9780585462837, 075065449X, 0750609974, 0080494994, 0585462836
