Click Here to Download: Fundraising Principles and Practice By: Michael J. Worth Publisher: SAGE Publications, Inc Print ISBN: 9781483319520, 1483319520 eText ISBN: 9781483393582, 1483393585 Edition: 1st Copyright year: 2016 Format: EPUB Available from $ 28.00 USD SKU 9781483393582R90 Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers. Additional ISBNs 9781483319520, 9781483393568, 1483319520, 1483393569, 9781483393599, 1483393593
