Click Here to Download: https://ouo.io/2nPlQLB Getting Attention By: Susan Y Kohl Publisher: Routledge Print ISBN: 9780750672597, 0750672595 eText ISBN: 9781136400872, 1136400877 Edition: 1st Pages: 200 Copyright year: 2000 Format: EPUB Available from $ 23.98 USD SKU 9781136400872R90 Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success. Additional ISBNs 9781138441088, 1138441082
