Click Here to Download: https://ouo.io/8p7on2 Globalization, Culture, and Branding How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization By: C. Torelli Publisher: Palgrave Macmillan Print ISBN: 9781137333315, 1137333316 eText ISBN: 9781137331953, 113733195X Copyright year: 2013 Format: EPUB Available from $ 99.00 USD SKU 9781137331953 Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
