Click Here to Download: https://ouo.io/HEJ7BGY Globalization, Development and the Mass Media By: Colin Sparks Publisher: Sage Publications Ltd (UK) Print ISBN: 9780761961611, 0761961615 eText ISBN: 9781446228890, 1446228894 Edition: 1st Copyright year: 2008 Format: EPUB Available from $ 28.00 USD SKU 9781446228890R90 Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization. Additional ISBNs 9786612153600, 9781849205375, 9781446228890, 9781282153608, 6612153601, 184920537X, 1446228894, 1282153609, 9780761961628, 0761961623
