Click Here to Download: https://ouo.io/ZJPtXeI Go Logo! A Handbook to the Art of Global Branding 12 Keys to Creating Successful Global Brands By: Mac Cato Publisher: Rockport Publishers Print ISBN: 9781592535170, 1592535178 eText ISBN: 9781616738792, 1616738790 Pages: 208 Format: PDF Available from $ 45.00 USD SKU 9781616738792 Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
