Click Here to Download: https://ouo.io/xGqQlqJ Green Fashion Retail By: Jochen Strähle Publisher: Springer Print ISBN: 9789811024399, 9811024391 eText ISBN: 9789811024405, 9811024405 Copyright year: 2017 Format: PDF Available from $ 149.00 USD SKU 9789811024405 This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
