Harvesting Intangible Assets Uncover Hidden Revenue in Your Company's Intellectual Property By: Andrew Sherman Publisher: AMACOM Print ISBN: 9780814434987, 0814434983 eText ISBN: 9780814417003, 0814417000 Edition: 1st Format: EPUB Available from $ 8.99 USD SKU: 9780814417003 Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You’ll learn how to implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your company’s profits. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest. Additional ISBNs 9780814436608, 9780814416990, 0814416993 SKU: 9780814434987 Ebooks here: https://ebookscoffee.sellpass.io/products/Harvesting-Intangible-Assets
