Click Here to Download: https://ouo.io/OSm2g1H Historicizing Lifestyle: Mediating Taste, Consumption and Identity from the 1900s to 1970s By: Hollows, Joanne Publisher: Routledge Print ISBN: 9780754644415, 0754644413 eText ISBN: 9781409490630, 1409490637 Format: EPUB Available from $ 59.98 USD SKU 9781409490630R90 Lifestyles have a history, and lifestyle media is fundamentally implicated in this history. This original volume examines issues of taste, media and lifestyle from the 1900s to 1970s, providing a wealth of empirical evidence and debate from varied international perspectives. Including examples as diverse as 'Good Housekeeping' and 'Playboy', it explores the continuities and discontinuities between the past and present to provide a better understanding of the representation of lifestyle and its relationship to the self. The volume demonstrates how ideas about gender, nation and 'race' problematize taken-for-granted assumptions about lifestyle, with particular emphasis on the new middle classes in the US. The book also examines the role of advertising and marketing in mediating ideas about lifestyle, the role of material culture in the construction of cultural hierarchies and the positioning of social groups within wider cartographies of taste. The volume makes a significant contribution to this growing field and will interest academics and students in media and cultural studies, communication studies, cultural history and sociology.
