Hospitality Marketing And Consumer Behavior

Thảo luận trong 'Học tập' bởi boksfre, 25/5/2024.

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    Hospitality Marketing and Consumer Behavior
    Creating Memorable Experiences
    By: Vinnie Jauhari
    Publisher:
    Apple Academic Press (T&F)
    Print ISBN: 9781771883788, 1771883782
    eText ISBN: 9781315341996, 1315341999
    Edition: 1st
    Copyright year: 2017
    Format: EPUB
    Available from $ 23.18 USD
    SKU 9781315341996R90
    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
    Additional ISBNs
    9781771883788, 9781771883795, 1771883782, 1771883790
     

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