How Companies Win

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    How Companies Win
    Profiting from Demand-Driven Business Models No Matter What Business You're In
    By: Rick Kash; David Calhoun
    Publisher:
    HarperCollins e-books
    Print ISBN: 9780062000453, 0062000454
    eText ISBN: 9780062029454, 0062029452
    Format: EPUB
    Available from $ 19.99 USD
    SKU 9780062029454
    For Sale in US* Only
    In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
     

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