Click Here to Download: https://ouo.io/YML4kGX How to Brand Nations, Cities and Destinations A Planning Book for Place Branding By: T. Moilanen; S. Rainisto Publisher: Palgrave Macmillan Print ISBN: 9780230220928, 0230220924 eText ISBN: 9780230584594, 0230584594 Copyright year: 2009 Format: PDF Available from $ 59.99 USD SKU 9780230584594 Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
