Click Here to Download: https://ouo.io/EPrYMzd How to Win at CRM Strategy, Implementation, Management By: Seth Kinnett Publisher: Auerbach Publications (T&F) Print ISBN: 9781498714709, 1498714706 eText ISBN: 9781351646024, 1351646028 Edition: 1st Copyright year: 2018 Format: EPUB Available from $ 29.18 USD SKU 9781351646024R90 This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success. Additional ISBNs 9781498714709, 9781498714723, 1498714706, 1498714722
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