Download eBook Free: https://ouo.io/odBx6YG How Voters Decide Information Processing in Election Campaigns By: Richard R. Lau; David P. Redlawsk Publisher: Cambridge University Press Print ISBN: 9780521848596, 0521848598 eText ISBN: 9780511222993, 0511222998 Edition: 1st Format: PDF Available from $ 29.00 USD SKU 9780511222993 This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.
