Click Here to Download: https://ouo.io/5VxNGj Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement By: Andrew Frawley Publisher: John Wiley & Sons P&T Print ISBN: 9781118916704, 1118916700 eText ISBN: 9781118916711, 1118916719 Edition: 1st Pages: 256 Format: PDF Available from $ 14.99 USD SKU 9781118916711 The traditional marketing metaphor of a campaign, a battle for attention with a clear launch date and endpoint, doesnt work anymore in an always on, ever-evolving world. Today, building brand awareness is in the hands of consumers more than marketers. And ROI is no longer the only (or correct) way to determine market spend and quantify results. Instead, this book sets forth a refreshingly different concept--Return On Brand Equity and Business Equity, or ROE2. It shows readers how to make a real and powerful connection with customers by creating atomic moments of truth--the opportunities to create meaningful experiences with customers that deeply engage and ultimately deliver brand and business equity. The book explains a process for creating atomic moments of truth that is continuous, measurable, and repeatable. The result is long term business and brand growth.
