Information Communication Technologies And Emerging Business Strategies

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    Information Communication Technologies and Emerging Business Strategies
    By: Shenja van der Graaf
    Publisher:
    Idea Group Publishing
    Print ISBN: 9781599042343, 1599042347
    eText ISBN: 9781599042367, 1599042363
    Copyright year: 2007
    Format: PDF
    Available from $ 94.95 USD
    SKU 9781599042367
    In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. Information Communication Technologies and Emerging Business Strategies fills this void by following an interdisciplinary approach to emerging markets, information and communication technologies. Information Communication Technologies and Emerging Business Strategies creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.
     

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