Inside the Tornado Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets By: Geoffrey A. Moore Publisher: HarperCollins e-books Print ISBN: 9780060745813, 0060745819 eText ISBN: 9780061808630, 0061808636 Format: EPUB Available from $ 14.99 USD SKU 9780061808630 For Sale in US* Only In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. Ebooks here: https://ouo.io/2QWeRW
