Click Here to Download: https://ouo.io/E9KMBH Inside Consumption Consumer Motives, Goals, and Desires By: S. Ratneshwar Publisher: Routledge Print ISBN: 9780415341943, 0415341949 eText ISBN: 9781134293759, 1134293755 Edition: 1st Pages: 378 Copyright year: 2005 Format: EPUB Available from $ 31.18 USD SKU 9781134293759R90 Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour. Additional ISBNs 9780203481295, 9786610244645, 9781280244643, 9781134293759, 9781134293711, 9781134293766, 0203481291, 6610244642, 128024464X, 1134293755, 1134293712, 1134293763, 9780415341936, 9780415341943, 0415341930, 0415341949
