Click Here to Download: https://ouo.io/8qrHvw Insurance and Behavioral Economics Improving Decisions in the Most Misunderstood Industry By: Howard C. Kunreuther Publisher: Cambridge University Press Print ISBN: 9780521845724, 0521845726 eText ISBN: 9781139609845, 113960984X Edition: 1st Format: EPUB Available from $ 26.00 USD SKU 9781139609845 This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.
