Integrated Capacity And Price Control In Revenue Management

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    Integrated Capacity and Price Control in Revenue Management
    A Fuzzy System Approach
    By: Michael Becher
    Publisher:
    Gabler Verlag
    Print ISBN: 9783835009868, 3835009869
    eText ISBN: 9783834996503, 3834996505
    Copyright year: 2008
    Format: PDF
    Available from $ 89.00 USD
    SKU 9783834996503
    Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated control of capacities and prices becomes essential. Michael Becher develops a concept for an integrated capacity and price control in revenue management. His concept is based on fuzzy expert controllers and complies with the defined business and application requirements. The resulting approach is evaluated in three applications: capacity control in waste incineration industry, price control in hotels and integrated capacity and price control in goods distribution. The results show that the amount of coverage can be increased due to the application of the proposed concept.
     

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