Click Here to Download: https://ouo.io/NSPOuD Inter-Organizational Culture Linking Relationship Marketing with Organizational Behavior By: Fabiano Larentis; Claudia Simone Antonello; Luiz Antonio Slongo Publisher: Palgrave Pivot Print ISBN: 9783030003913, 3030003914 eText ISBN: 9783030003920, 3030003922 Copyright year: 2019 Format: EPUB Available from $ 69.99 USD SKU 9783030003920 In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.
