International Marketing Research

Thảo luận trong 'Học tập' bởi boksfre, 24/5/2024.

  1. boksfre

    boksfre

    Tham gia:
    20/5/2024
    Bài viết:
    15,973
    Đã được thích:
    0
    Điểm thành tích:
    86
    Click Here to Download: https://ouo.io/Cr0WfjV
    [​IMG]
    International Marketing Research
    By: C. Samuel Craig
    Publisher:
    John Wiley & Sons UK
    Print ISBN: 9780470010952, 0470010959
    eText ISBN: 9781119062332, 1119062330
    Edition: 3rd
    Copyright year: 2005
    Format: PDF
    Available from $ 46.88 USD
    SKU 9781119062332R120
    The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
     

    Xem thêm các chủ đề tạo bởi boksfre
    Đang tải...


Chia sẻ trang này