International Marketing Emerging Markets By: Shaoming Zou Publisher: Emerald Group Publishing Limited Print ISBN: 9780857244475, 0857244477 eText ISBN: 9780857244482, 0857244485 Copyright year: 2011 Format: PDF Available from $ 161.99 USD SKU 9780857244482 The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. Download eBook Free: https://ouo.io/ftWJcB
