Click Here to Download: https://ouo.io/PAD7T9 Japanese Global Strategy Overseas Operations and Global Marketing By: Katsuo Yamazaki Publisher: Palgrave Macmillan Print ISBN: 9781137497369, 113749736X eText ISBN: 9781137497383, 1137497386 Copyright year: 2019 Format: EPUB Available from $ 69.99 USD SKU 9781137497383 This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
