John Pearce And The Rise Of The Mass Food Market In London, 1870–1930

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    John Pearce and the Rise of the Mass Food Market in London, 1870–1930
    By: David W. Gutzke
    Publisher:
    Palgrave Macmillan
    Print ISBN: 9783030270940, 3030270947
    eText ISBN: 9783030270957, 3030270955
    Copyright year: 2019
    Format: EPUB
    Available from $ 89.00 USD
    SKU 9783030270957
    At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.” By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.
     

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