Key MBA Models The 60+ Models Every Manager and Business Student Needs to Know By: Julian Birkinshaw; Ken Mark Publisher: Pearson (Intl) Print ISBN: 9781292016856, 129201685X eText ISBN: 9781292016863, 1292016868 Edition: 1st Pages: 296 Copyright year: 2015 Format: EPUB Available from $ 16.19 USD SKU 9781292016863R365 Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA. Download eBook Free: https://ouo.io/5drg64
