Click Here to Download: https://ouo.io/ocn58RQ Knowledge Management for Process, Organizational and Marketing Innovation By: Emma O'Brien Publisher: Information Science Reference Print ISBN: 9781615208296, 1615208291 eText ISBN: 9781615208302, 1615208305 Copyright year: 2011 Format: PDF Available from $ 180.00 USD SKU 9781615208302 There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.
