Click Here to Download: https://ouo.io/JnKIEy Lead Markets in Age-Based Innovations Demographic Change and Internationally Successful Innovations By: Nils Levsen Publisher: Springer Gabler Print ISBN: 9783658088149, 3658088141 eText ISBN: 9783658088156, 365808815X Copyright year: 2015 Format: PDF Available from $ 89.00 USD SKU 9783658088156 Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
