Click Here to Download: https://ouo.io/1Mcz3Z Leading Pharmaceutical Innovation How to Win the Life Science Race By: Oliver Gassmann; Alexander Schuhmacher; Max von Zedtwitz; Gerrit Reepmeyer Publisher: Springer Print ISBN: 9783319668321, 3319668323 eText ISBN: 9783319668338, 3319668331 Edition: 3rd Copyright year: 2018 Format: EPUB Available from $ 79.99 USD SKU 9783319668338 Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
