Click Here to Download: https://ouo.io/vBkSg4 Let's Get Engaged! Crossing the Threshold of Marketingâs Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference By: Michael W. Obal Publisher: Springer Print ISBN: 9783319118147, 3319118145 eText ISBN: 9783319118154, 3319118153 Copyright year: 2016 Format: PDF Available from $ 289.00 USD SKU 9783319118154 Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyâs flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Letâs Get Engaged! Crossing the Threshold of Marketingâs Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
