Malcolm Mcdonald On Marketing Planning: Understanding Marketing Plans And Strategy

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
By: McDonald, Malcolm
Publisher:
Kogan Page
Print ISBN: 9780749451493, 0749451491
eText ISBN: 9780749452841, 0749452846
Edition: 1st
Pages: 208
Format: PDF
Available from $ 24.95 USD
SKU 9780749452841
The essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.