Click Here to Download: https://ouo.io/FKOGIif Managing Business in a Multi-Channel World By: Timo Saarinen Publisher: Idea Group Publishing Print ISBN: 9781591406297, 1591406293 eText ISBN: 9781591406310, 1591406315 Copyright year: 2005 Format: PDF Available from $ 89.95 USD SKU 9781591406310 Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.
