Managing Customer Trust, Satisfaction, And Loyalty Through Information Communication Technologies

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    Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
    By: Riyad Eid
    Publisher:
    Business Science Reference
    Print ISBN: 9781466636316, 1466636319
    eText ISBN: 9781466636323, 1466636327
    Copyright year: 2013
    Format: PDF
    Available from $ 185.00 USD
    SKU 9781466636323
    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
     

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