Click Here to Download: https://ouo.io/41QZEh8 Market Entry in China Case Studies on Strategy, Marketing, and Branding By: Christiane Prange Publisher: Springer Print ISBN: 9783319291383, 3319291386 eText ISBN: 9783319291390, 3319291394 Copyright year: 2016 Format: PDF Available from $ 84.99 USD SKU 9783319291390 This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
