Marketing Communication A Critical Introduction By: Richard Varey Publisher: Routledge Print ISBN: 9780415230391, 041523039X eText ISBN: 9781134581597, 1134581599 Edition: 1st Pages: 416 Copyright year: 2001 Format: EPUB Available from $ 33.18 USD SKU 9781134581597R90 Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses. Additional ISBNs 9780203569658, 9780203775158, 9780203466919, 9786610403813, 9781280403811, 0203569652, 0203775155, 0203466918, 6610403813, 1280403810, 9780415230391, 9780415230407, 041523039X, 0415230403 Download eBook Free: https://ouo.io/buD7W5
