Click Here to Download: https://ouo.io/7zVpAT Marketing Communications in the Pharmaceutical Industry By: Peter Holden Publisher: CRC Press Print ISBN: 9781870905381, 1870905385 eText ISBN: 9781315343976, 1315343975 Edition: 1st Copyright year: 2004 Format: EPUB Available from $ 29.98 USD SKU 9781315343976R90 Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.
