Click Here to Download: https://ouo.io/6pBq96 Marketing Finance By: Keith Ward Publisher: Routledge Print ISBN: 9781138140707, 1138140708 eText ISBN: 9781136380297, 1136380299 Edition: 1st Pages: 368 Copyright year: 2004 Format: EPUB Available from $ 19.98 USD SKU 9781136380297R90 Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. Additional ISBNs 9780750657709, 0750657707
