Click Here to Download: https://ouo.io/B8Xf11 Marketing for the Nonmarketing Executive An Integrated Resource Management Guide for the 21st Century By: Norton Paley Publisher: routledge Print ISBN: 9781574442861, 1574442864 eText ISBN: 9781420025644, 1420025643 Edition: 1st Copyright year: 2000 Format: PDF Available from $ 23.18 USD SKU 9781420025644R90 What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You will understand the various components of marketing, how they affect the entire organization, how to communicate and develop a better rapport with marketing professionals, and, more importantly, how to actively and effectively participate in marketing decisions. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century teaches you how to think like a marketing strategist. Additional ISBNs 9781280504228, 1280504226
