Click Here to Download: https://ouo.io/LAMZEj Marketing Metaphors and Metamorphosis By: P. Kitchen Publisher: Palgrave Macmillan Print ISBN: 9781403998613, 1403998612 eText ISBN: 9780230227538, 0230227538 Copyright year: 2008 Format: PDF Available from $ 109.00 USD SKU 9780230227538 Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
